EMPLOYEE SATISFACTION AND CUSTOMERS SATISFACTION
Source: Herald M
Who are your internal customers of the organization? You may find them around you easily. Co-workers, Colleagues and whoever come to you in your da-to-day activities, are your internal customers within the organization.
Satisfying them is also very important for the organization. These people often don’t have a choice with whom they work. Therefore, you need to put as much effort to please internal customers as you do external ones. If not whole organization suffers.
If you focus on improving internal customer satisfaction, you will create a more productive and engaged workforce happily customer-centric.
2. External Customer Satisfaction
An External Customer is a person who is not directly connected to your organization other than by purchasing your product or service. This customer could be one-time purchaser or a person who have you worked with long-term and to whom you have provided add-one or customization options. External customers are also known as “Clients” or “Accounts”
By treating co-workers, colleagues, or even vendors as customers and focusing on timelines, service, empathy and delivery, internal terms can also develop a Customer First mentality. Celebrating internal wins as much as we celebrate external victories, builds a service culture throughout the entire organization. By providing positive experience, a long-term relationship can be built with the external customers.
Reference:
Herald M. (2018) Al hilal bank promotes excellence in customer and employee satisfaction. Menaherals [online] available at https://www.menaherald.com/en/money/banking/al-hilal-bank-promotes-excellence-customer-and-employee-satisfaction accessed on May 26, 2021
Internal and external customer satisfaction is very important to achieve organizational goals.
ReplyDeleteI agree with you. Thanks
DeleteAccording to Philip Kotler, customer is the most important person in any business. But the founder of Virgin Group, Sir Richard Branson's opinion is different. Appreciate you if you can make a comparison of both ideas.
ReplyDeletei will do so in a separate article, thank you for your comment.
DeleteSatisfaction is the key word for any industry, good one chamil
ReplyDeleteThanks Subhani for your comment.
DeleteSatisfied employees are likely to assist customers with a more pleasant demeanor and a higher level of customer service. This creates a more satisfying customer experience, increases customer loyalty, and ultimately drives increased profitability.
ReplyDeleteSatisfying customers with a higher level service is key for a business. thanks for your comment.
DeleteCustomer is termed as a king so king should serve like a king .but to serve a person in a better way employee should have positive and outgoing thot in him self.however if the employee is unsatisfying the outcome is a negative one which affect the customer and led to lose of a customer.so organisation should make people happy and make them satisfy Good areticle thanx
ReplyDeleteHighly appreciate your comment. thanks.
Deletecustomer satisfaction strategies begin with employee satisfaction. By winning their hearts and minds, organizations can motivate their employees to improve their attitudes.
ReplyDeleteI agree with you, Thanks.
DeleteSatisfied employees help produce satisfied customers. Satisfied employees are likely to assist customers with a more pleasant demeanor and a higher level of customer service.
ReplyDeleteThank you for sharing your view.
Delete